5 Reasons Brands Should Work With Micro-Influencers

5 min readJul 11, 2022


5 Reasons To Work With Micro-Influencers| Chirpley-A Different Approach To Marketing

In this era of hyper-connectivity, micro-influencer marketing is an increasingly popular approach for brands looking to connect with their target audience. Nowadays, almost every company has jumped on the micro-influencer bandwagon, and with good reason! Micro-influencers help companies build awareness and brand affinity by creating authentic content that resonates with targeted audiences. These niche personalities have become a key ingredient in many successful brands’ strategies because of their ability to drive engagement, generate leads and sales, and create buzz around new product launches.

Do you know what’s better than one influencer? A whole bunch of them!

And you know what’s even better than that?

Having a platform that makes it easy for brands to connect with micro-influencers, so they can scale their outreach in a way that feels organic and genuine.

That’s why we created Chirpley, the coolest platform for connecting brands with micro-influencers. We believe that smaller audiences are more engaged than their larger counterparts, which means users actually care about the content these people post because the content is organic and genuine. So when a brand gets shared by a micro-influencer, the product or service is way more likely to be seen (and purchased) by someone who really cares about that brand.

We’re here to help you find your next favorite influencer!

Discover More About Our Vision & Mission — HERE

In this article, we’ll explore some reasons why partnering with micro-influencers can be a strategic marketing move with big benefits.

1. They are more affordable

One of the main reasons brands should work with micro-influencers is because they are much more affordable than their mega counterparts. This makes sense because mega-influencers have much larger audiences and can command higher fees as a result. However, this doesn’t mean that you should always avoid working with a mega-influencer if it makes sense for your brand, especially if you want to reach an audience in another country or language. It just means there are often better options in terms of price when working with micro-influencers instead!

2. They are more authentic

A brand that wants its content to be authentic and transparent is going to want to work with micro-influencers. Micro-influencers are more likely to be honest with their followers because they don’t have as many followers or a public persona they need to maintain. They’re also more likely than larger influencers to share real opinions of products, services, events, and brands in their posts. They don’t have the pressure of having millions of people watching them, so they can just speak from their heart instead of saying what they think will make them money, which is the case for some larger influencers who have over 10 million followers.

3. They connect with their followers on a deeper level

Micro-influencers are more authentic. Because these influencers have a closer relationship with their followers, they’re able to communicate on a more personal level and convey the feeling that they genuinely care about their audience. They are also more likely to share relevant and tailored content with each person who follows them. This can be especially helpful for brands looking to connect with customers in a genuine way through influencer marketing campaigns. Micro-influencers are perceived as experts in their niche by followers. The relationships between micro-influencers and followers often feel like friendships or even family relationships, which makes it much easier for brands when working with someone who is an expert in the field rather than someone who may not know much about the industry they are working in.

Micro-influencers are often seen as more trustworthy than mega-influencers because of the authenticity factor mentioned above, making them ideal candidates when trying to build trust between consumers while advertising your product/service.

4. They are known for quality content creation and are viewed as experts in their niche

There’s a reason why brands have been working with micro-influencers for years. They are known for quality content creation and are viewed as experts in their niche. This means that they have an audience that views them as authentic and trustworthy, which is exactly what you want from your brand ambassadors.

When choosing influencers to work with, it is important that you consider their online personality along with their reach. Still, it’s also important to consider the type of content they create and distribute. If the influencer has a loyal following but doesn’t create high-quality videos or images, then there’s no point in working with them since this will negatively impact your brand image through association alone.

5. They often have more engaged audiences

Micro-influencers are typically more effective at engaging with their followers because they know them personally and can relate to a wide variety of demographics. That’s why they have higher engagement rates, which means that people who see the content an influencer creates are more likely to comment or repost than they would be with a macro-influencer, and that kind of attention is invaluable for brands looking to build their brand awareness. Micro-influencers also often have higher conversion rates, meaning that when someone sees your post on Instagram or Facebook and clicks on it, there’s a better chance that person will become a customer.

The micro-influencer market is the next big thing in social media marketing. If you’re a brand looking to connect with your audience online, then this should be at the top of your list! These influencers may not have millions of followers like celebrities do, but their engagement rate is high and their content is authentic.

Micro-influencers also tend to be more affordable for brands when compared with mega influencers whose cost per post can run into six figures, OUCH!

Are you a brand that’s ready to create a killer collaboration with a superhero micro-influencer? Or maybe you have the passion to become a micro-influencer yourself?

Our goal is to help brands and micro-influencers connect in ways that benefit both parties. We know that it can be hard to find the right person for your campaign, so we’ve made it easy for you. With our platform, you can search for the perfect influencer for your needs without having to spend hours scouring the internet.

Our goal is not just to make life easier for brands; we also want to help micro-influencers build their careers as well. With our network of talented creators who are looking for great opportunities like yours, we’re confident that you’ll find someone who is perfect for your brand — and vice versa!

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Chirpley is the most innovative influencer marketplace enabling automated matchmaking and posting through Artificial Intelligence and Machine Learning. #BSC