Is Web 3.0 worth the hype?

2 min readMar 1, 2022


Web 2.0 birthed a plethora of life-changing applications which most of us still enjoy to this day. From social giants like Facebook and Twitter to household names like Google Maps and Airbnb, there’s no denying that Web 2.0 has left an indelible mark on the digital landscape. The second generation of internet services enabled users to interact with online content and helped foster the growth of user-generated content and collaborative online communities.

Of course, every technological advancement has its downsides.

The Achilles heel of Web 2.0

With a centralized platform comes centralized internet traffic, which muddies users’ personal choice of content. But perhaps the biggest fallout from centralization is compromised privacy, an issue that Web 3.0 promises to solve through blockchain-enabled decentralization.

Why Web 3.0 comes out on top

The advent of Web 3.0 is ushering in a new digital era — one of autonomy, interconnection, and decentralization. It removes the reliance on a trusted intermediary (although how trusted can a 3rd-party server truly be when your data is at their mercy?)

Web 3.0 increases trust, security, and privacy by returning ownership of data to the user. It also invites users to capitalize on the potential of 3D visuals, and leverages artificial intelligence and machine learning to garner accurate and rapid results.

Chirpley’s place in the Web 3.0 marketplace

Chirpley is a decentralized platform redefining the influencer ecosystem by operating entirely in the interest of its end users: small influencers and the marketers who need them.

The radically decentralized Chirpley eco-system uses artificial intelligence, machine learning, and blockchain technology to match nano and micro-influencers with brands and automate influencer marketing campaigns in a way that no other automated platforms to date have been able to achieve.

Running an influencer marketing campaign is time-consuming, stressful, and inefficient. Until now, no efficient method of planning and automating influencer marketing campaigns has existed.

But with Chirpley, marketers are given the opportunity to set up a campaign with thousands of small influencers, at the same time, in a matter of minutes.

Chirpley is proud to be at the forefront of the Web 3.0 era and is committed to creating a space that liberates and empowers its users to unleash their full potential.

Don’t miss out. Stay up-to-date on all the latest Chirpley developments:

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Chirpley is the most innovative influencer marketplace enabling automated matchmaking and posting through Artificial Intelligence and Machine Learning. #BSC

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