Rocking the influencer world: the making of the Chirpley launch
It will be hard to miss for the worldwide TikTok crowd this week: Chirpley is coming to shake things up in the influencer market. And that‘s only the start as Chirpley will
also let rip with a YouTube a series of videos dedicated to small influencers.
In the run-up to the actual launch of this next level influencer marketing platform,
Chirpley has been busy cooperating with a seriously impressive list of influencers.
The result is a collection of TikTok films that are as entertaining as exciting. The influencers working with Chirpley have started to share their videos’ with their followers on TikTok. The extended content of the influencer shoots can in turn be found on Chirpley’s Tik-Tok
A great influencer line-up
From the start it has been obvious for Chirpley to work with influencers to get the word out about the launch of this influencer platform. Chirpley is aiming for a fast growing community of engaged followers and potential subscribers to the platform that is so very much dedicated to small influencers.
So it only made sense to hook up with influencers for some creative fun.
Chirpley reached out to a large number of small (and not so small) influencers and it resulted in an impressive line-up of girls and guys with an engaged following.
To name a few TikTok stars: Cattley (4.1M followers), Daniel (2M followers), SEM(200.5K followers) and Ilias (581.2K followers).
Together with a number of rising Instagram personalities like Izzle (244k followers) they were assembled for a three day shooting. In chilly conditions all of them showed exactly why influencers like them are capable of attracting and holding on to such impressive crowds of followers.
Creative, enthusiastic and energetic, they truly didn’t hold back and came up with great videos. Those will be shared with their followers in the run up to the launch. Not primarily focused on informing about the finer points of the new Chirpley platform, but aimed at spreading rumors around the brand and creating excitement of things to come.
On YouTube, Chirpley is Going Places
At the same time the influencers were creating and shooting their videos, a small and agile team went on a ‘guerrilla’ like shooting around Amsterdam.
A different production in many ways as it concerned the first episodes of what will become an extensive series of informative, educational videos, presented by Chirpley’s own Christine.
The series is called Going Places and with good reason — if anything, the Chirpley platform is developed as a cutting-edge automated influencer platform exclusively dedicated to making small influencers well and truly going places.
In paralel, the influencers were creating and shooting their videos, a small and agile team went on a ‘guerrilla’ like shooting around Amsterdam.
A different production in many ways as it concerned the first episodes of what will become an extensive series of informatie, educational videos, presented by Chirpley’s own Christine.
In the series Chirpley will be explaining what it is that makes this new platform so much more effective for nano- and micro influencers and their potential sponsors.
Some of the things behind it have a lot to do with state of the art technology and the video’s will help to shine a light on the power of that.
But not just that. Chirpley wants to help small influencers grow more professional and become so successful they can actually make a living out of their passion. therefore all video’s will be choc-a-block full of inside tips and advice as well as keeping an eye on the latest new trends on influencer marketing.
Some of the things behind it have a lot to do with state of the art technology and the video’s will help to shine a light on the power of that.
But not just that. Chirpley wants to help small influencers grow more professional and become so successful they can actually make a living out of their passion. Therefore all video’s will be choc-a-block full of inside tips and advice as well as keeping an eye on the latest new trends on influencer marketing. It is Chirpley’s ambition to grow the series into an influential source of expertise itself for the growing crowd of small influencers around the world.
As markers and brands are discovering that these particular influencers are the fastest growing niche in the market due to their valuable, high engagement levels with followers, Chirpley aims to become a leading brand and platform in this field.
Production wise it was a cold november start, but the way both productions have turned out, Chirpley could well be on its way to a warm welcome in the influencer market and a hot future after that.
